Nonprofits Get Creative
April 23,2012 - Capital Business
In a YouTube video clip, a middle-aged man with brown hair demonstrates how he can recline on his sofa watching a baseball game and at the same time participate in an upcoming charity walk to raise funds for N Street Village, a women’s homeless shelter.
He’s virtual walking, he explains.
It’s a mechanism that mortgage giant Fannie Mae created last year for its annual Help the Homeless walk that allows supporters to contribute funds as a “walker” online, without really breaking a sweat. Last year’s walk raised $6.5 million for 118 nonprofits in the region — $300,000 of which went to N Street Village.Click to read the full article.