Member Nonprofits

Members Co-branding

The partnership between United Way and its member agencies can have powerful marketing and fundraising benefits for all of us. In July of 2010, United Way was recognized by Forbes.com as one of the top valued brands in the world! In fact we were the only nonprofit recognized. A great reason to align your organization with our highly recognized and reputed brand.

By actively co-branding with United Way, your visible support, and the visible support of your board and staff members, will heighten the community's awareness and positive perception of United Way of the National Capital Area, and increase the power and reach of our network of local charities.

One of the requirements of being a member charity of United Way NCA is that your organization displays the "Proud Member of United Way of the National Capital Area" logo (click here to download). Please see below for the guidelines and resources to help you implement the co-branding policy.

Required Placement:

The "Proud Member" logo must be displayed on all of the following and be clearly visible:

On your organization's website. At minimum the logo should appear on your homepage and should preferably appear in the visible area above the fold/scroll line. The logo must be linked to United Way NCA's homepage: http://www.unitedwaynca.org

At the entrance to all facilities whether funded programs occur there or not, and in all point of service locations. United Way NCA will provide 10" x 12" signs, or 5" x 6" window clings for each of your locations at no cost to you. All signage should be hung at eye level in plain sight of visitors to your location(s).

On any vehicles that are used to provide direct service and are branded with your own organizations name and/or brand mark. Window decals may be used.

On your organization's brochures, annual report, printed newsletters and promotional materials. Logo should be placed on either the front or back cover, or both, of the piece and must be at minimum 1" X 0.833" (the aspect ratio should always be maintained).
On e-newsletters. For both email and Web based communications, the logo should appear on the in the upper area above the fold.

Local print advertisements. Logo should be at minimum .75" wide (the aspect ratio should always be maintained).

Typically, the logo should be anchored in the right corner of the top or bottom of the piece. However, there are exceptions, such as with a Web page. Download the brand guidelines and logo placement guidelines for illustrations of proper placement.

A .ZIP file of the "Proud Member" logo can be found here.

Other Opportunities for Co-Branding:

Business cards
Table tents
Event invitations
Note cards
Billboards
E-mail signatures
T-shirts
Nametags
PowerPoint templates
Social media sites

Other opportunities to promote our partnership:

Submit client success stories for use in United Way marketing

Submit Days of Caring volunteer projects

Provide trained agency torchlighters (people who have been helped by your agency) to speak on behalf of United Way during the campaign

Include a message in support of United Way in voicemails and hold recordings

Add "a proud member of United Way" message to agency boilerplate

Include United Way boilerplate in media releases

Include United Way marketing messages in media releases

Feel free to send this page to Web programmers, graphic designers, etc. who may need the information contained on this page. For questions about use of the United Way NCA brandmark, contact Courtney Ginty at cginty@uwnca.org

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Did You Know?

In 2011, the Lamb Center, a United Way NCA member nonprofit, provided: 44,725 meals,12,952 showers, 9,531 loads of laundry, 270 AA meetings, 575 job counseling sessions, and more.

The Capital Area Food Bank reports more than 641,000 residents of the Washington region are experiencing or at risk of hunger, including more than 100,000 in Fairfax County alone.

Residents in Ward 8 have to travel far to gain access to a public library. This distance can make it hard for residents to continue to succeed in their education.

Residents in Ward 7 have to travel far to gain access to a public library. This distance can make it hard for residents to continue to succeed in their education.

Residents in Ward 5 have to travel far to gain access to a public library. This distance can make it hard for residents to continue to succeed in their education.

In Ward 8, over 40% of single-family home and condominium sales resulted from foreclosure completions or owners selling under distress.

45.0% of residents living in Ward 8 receive food stamps.

In Ward 7, over 40% of single-family home and condominium sales resulted from foreclosure completions or owners selling under distress.

35.0% of residents living in Ward 7 receive food stamps.

5.0% of residents living in Ward 2 receive food stamps.

9.8% of residents in Ward 4 are unemployed.

3.2% of residents in Ward 3 are unemployed.

6.0% of residents in Ward 2 are unemployed.

In Ward 1, over 40% of single-family home and condominium sales resulted from foreclosure completions or owners selling under distress.

12.0% of people living in Ward 1 receive food stamps.

6.0% of people live below the poverty level in Prince William County.

9.4% of students in Prince William County drop out of high school.

More than 130,000 residents in Prince William County do not have health insurance.

8.9% of students in Montgomery County do not graduate high school.

In Montgomery County, 1 in 6 children under 18 is at risk of hunger.

6.7% of people live below the poverty level in Montgomery County.

13.9% of students in Prince George's County do not graduate high school.

7.8% of people live below the poverty level in Prince George’s County.

In Prince George's County, approximately 1 in 4 children under 18 is at risk of hunger.

30,000 children in Northern Virginia live in poverty.

In Northern Virginia, 1 in 6 children under 18 is at risk of hunger.

In seven out of the eight wards in the city, residents are closer to fast food restaurants than large grocery stores, which could have a negative impact on residents’ health.

17.2% of residents in the District of Columbia live below the poverty level.

19.0% of residents in the District of Columbia receive food stamps.

11.9% of residents in the District of Columbia are unemployed.

22.0% of students in the District of Columbia do not graduate high school.

32% of children live below the poverty level in the District of Columbia.

In the District of Columbia, nearly 1 in 2 children under 18 is at the risk of hunger.

12.5% of residents living in Maryland do not graduate high school.

9.2% of people live below the poverty level in Maryland.

Last year 2-1-1 Maryland answered 240,000 calls around basic needs such as food, shelter, eviction prevention and financial assistance for prescriptions

Ward 8 public schools have the lowest average share of students testing at required standards, only 33% in reading and 32% in math.

Over 28% of residents living in Ward 8 are unemployed.

Nearly 20% of people living in Ward 7 are unemployed.

67% of children living in Ward 6 are below the poverty level.

15.8% of people living in Ward 5 are unemployed.

There are more than 40,000 uninsured residents living in Loudoun County.

6.1% of students living in Loudoun County drop out of high school.

Nearly 8,000 people in Loudoun County live on an income of $20,000 to support a family of four.

10.6% of people in Fairfax County do not have health insurance.

5.6% of people live below the poverty level in Fairfax County.

7.9% of students living in Fairfax County drop out of high school.

10.5% of children in Arlington County live below the poverty level.

9.4% of students in Arlington County drop out of high school.

More than 3,000 people in Northern Virginia are homeless, 10% of these live in Alexandria, Virginia.

In the past year, 2-1-1 has answered approximately 632,000 calls from the District of Columbia, Maryland and Virginia from residents seeking services.

Last year 2-1-1 Maryland answered 240,000 calls around basic needs such as food, shelter, eviction prevention and financial assistance for prescriptions.

In Northern Virginia, 1 in 6 children under 18 is at risk of hunger.

In Prince George's County, approximately 1 in 4 children under 18 is at risk of hunger.

In Montgomery County, 1 in 6 children under 18 is at risk of hunger.

In the District of Columbia, nearly 1 in 2 children under 18 is at the risk of hunger.

Kids who attend a high quality preschool are more likely to graduate from high school and have higher lifetime earnings.

Every $1 invested in high quality early childhood education saves taxpayers $7.

Upon entering first grade, the average middle-class child has spent 1,000 to 1,700 hours of reading time with picture books; a low-income child averages just 25 hours.

Food stamps last an average of 2 1/2 weeks.

By age three, middle-class children have a vocabulary of about 1,100 words compared to 525 words for low-income children.

According to the Partnership for America's Economic Success, if 50 first graders enter school with reading problems, 44 of them will still have difficulties reading in the fourth grade.

The 2009/2010 official federal poverty level for a family of four is an annual household income of $22,050. 185% of poverty is $40,792, a level at which people still struggle with hunger.

The Rand Corporation states that 90% of a person's brain growth happens before the age of 3.

More than 130,000 residents in Prince William County do not have health insurance.

Our Impact

Success Stories

Camp Fire Patuxent Area Council: Sam and Nikki’s Story

We had the privilege of having two children at Camp Fire, both adopted with special needs and identified as having serious learning and behavioral problems, participate in our program.