Four Steps for Campaign Success
Step 1: Display the "Proud Member of United Way NCA" Logo
United Way NCA members are required to display the "Proud Member" logo on their website, brochures and other communications.
You can also use your Proud Member logo and Combined Federal Campaign (CFC) logos to highlight your four-digit United Way NCA designation code and your five-digit CFC code. Remember, the CFC catalogue is divided by federation, so use the logo lock-up shown so federal employees know to find your organization under the United Way NCA listing. You can also use the CFC "Approved Charity" logo, which is available on the Office of Personnel Management's website.
Step 2: Connect with us
Stay up-to-date with United Way NCA’s news, activities and upcoming events by connecting with us on social media.
Write on our wall, comment on our posts, tweet us. We want to hear from you and share your news with our social networks.
You can also stay in the loop by subscribing to our mailing list. Click here to subscribe.
Step Three: Sign up for campaign activities
As a member you will have plenty of opportunities to connect with potential donors and tell them about your mission, the clients you serve and the results you achieve.
Our Speakers Bureau gives you the perfect opportunity to tell your organization’s story at workplace campaign events, or invite our donors to tour your facility and volunteer with you to learn more about the great work you do to advance the common good in the national capital area.
Step 4: Share your achievements
Send us your stories to share with our social network and workplace campaigns.
One of the most compelling ways to attract and engage donors is by sharing compelling stories about your work and the clients you serve. Remember, the most powerful way to tell your organization’s story is to allow your clients to share their own testimonials in their own words. Whether you do this through first-person narratives or quotes, be sure to get your clients’ perspectives of your work.
Here are some additional storytelling tips:
- Program overviews do not make compelling stories. Add depth, character and examples to create an engaging story.
- Describe a transformation. Every story does not have a happy ending, and our stories are always in flux and in progress but readers want to see a true transformation, and a culminating event that shows a life was changed in a significant way. Highlight the difference in your client’s life and provide specific details.
- Names may be changed to protect the identity of the individual.
- Stories should be 200 - 300 words.
- If you use client images, you must submit a consent form. Download the consent form here.